PERFORMANCE CHEVROLET
WEB DESIGN, MARKETING, & ADVERTISING
For a large portion of my professional career I had been working with Performance Chevrolet as their Web & Media Advertising Manager. I began my career with Chevrolet as a Photographer and eventually worked my way up to Web Design & Advertising after gaining more professional experience through college.
I redesigned all logos for each department following new Chevrolet company standards including having new signage made to reflect.
Full-time on site I collaborated with the sales management team making changes various to the website, setting sale prices, taking photos of the inventory & uploading them to the site, building new web pages and working with SEO driven content, and keeping everything up to date with our online presence.
I also managed each of the social media profiles with daily content. A very large portion of our commercial advertising we found worked very successfully on Facebook. I worked to create dynamic content and worked with management to boost exciting sales to drive traffic to our site and into the dealership. We quickly had become the largest dealership in the Sacramento region on social media.
With Performance Chevrolet I also developed many different physical media for mailing, business cards for employees, edited commercials for television, helped manage relationships with commercial advertising companies, and created many different billboards seen on the Madison Avenue freeway exit in Sacramento (seen left).